Mattermark has re-launched as an independent company!
Insights Posts
Mattermark has re-launched as an independent company!
We are excited to announce that Mattermark has re-launched as an independent company! Mattermark’s mission is to maintain the most complete database of private companies and their major financial events.… Read Full Article
Sales Success, Operations, and Tools with noHold CEO Diego Ventura
We recently caught up with Diego Ventura, CEO and founder of noHold, to get his take on how their sales approach is different from other companies.
Seed Stage Investment Lags Last Year’s Trend, While Series A Picks Up the Slack
There was a time, long long ago, when investing before Series A was the territory of angel investors and a small handful of incubator programs. As the economy recovered from… Read Full Article
BrightFunnel, RedBubble, and Wevorce Among the Top Series A Startups Looking Ready to Raise
Today was a rough day on the Internet… so first, here’s a kitten. A quick flip through Mattermark data shows there are 73 startups in the U.S. who announced their… Read Full Article
Uncovering the Potential of Dark Data
Every day 2.5 exabytes of data are created. That’s a lot of rich information — but unfortunately a majority of that data isn’t being used to its fullest capabilities. The… Read Full Article
4 Tips To Make Your Sales Enablement Strategy More Effective
Monika Götzmann is the EMEA Marketing Director of Miller Heiman Group, a global sales coaching and customer experience company. Sales enablement includes human and technological factors that improve sales team… Read Full Article
Why Sales and Marketing Teams Should Think Like Data Scientists
Selling is no easy feat. It requires ongoing research and being very knowledgeable about prospects and customers. You need to appear like you know the company inside and out, even… Read Full Article
Relationships as a Business and Sales Lever: Q&A with Michael Africk
When a company is in its early stage, the founders often wear the sales rep hat, in addition to product manager, marketing lead and more. But sales is often… Read Full Article
Who Owns Lead Enrichment — Sales or Marketing?
Like most marketing teams, our team at Mattermak has a goal to actually connect with prospects, not just shove them through the marketing and sales funnel. To earn a customer’s… Read Full Article
How to Build A Better Spreadsheet For Fundraising
Erin Wilson is a co-founder at hirepool.io, a CRM for the job seeker, on a mission to empower job seekers of all backgrounds. Fundraising can be a daunting feat to overcome.… Read Full Article
Startups Lure Salespeople with Equity as an Incentive
Tom Matta is the VP of sales at eShares, a software platform that allows investors and companies to manage cap tables and grant stock certificates digitally. Salespeople are stereotypically competitive,… Read Full Article
Why Employee Growth and Headcount Matter for Salespeople
Context and timing are everything when it comes to building relationships with prospects. If you reach out too early when they don’t need your product, you’ll likely be ignored. And… Read Full Article
Using Data to Drive Outbound Sales
George Psiharis is the vice president of business development of Clio, a cloud-based law practice management software. Like most startups maturing into growth-stage companies, we’re always on the quest for… Read Full Article
Why Customer Success Equals Business Success
Today modern technology has made do-it-yourself the business and social norm. Looking to buy something? You’ll likely navigate to Amazon, type in a few keywords to search for the item… Read Full Article
Why Sales Enablement Should Take a Page Out of the Product Management Playbook
Liz Cain is VP of Go-to-Market at OpenView, the expansion stage venture capital firm. It’s easy to get hung up on creating the “perfect” deliverable. We all do it. Whether… Read Full Article
Boston’s Growing Startup Landscape: What It Means for Investors, Entrepreneurs and Salespeople
Entrepreneurs often flock to Silicon Valley to start a company because of the number of venture capital firms and angel investors and the community’s appetite for new companies. But other… Read Full Article
A Beginner’s Guide to Modern Sales
In a world filled with business jargon, sometimes it can be hard to understand precisely what someone is talking about. Last year we shared a beginner’s guide to venture capital,… Read Full Article
You’re Sitting on a Gold Mine of Data — Here’s What You Should Do With It
Customers seek outcomes – not tools or services – and it’s the marketing and sales teams’ objective to prove that they can enable prospective buyers to achieve such outcomes. To… Read Full Article
How to Find Green Energy Companies That Match Your Ideal Customer Profile
With recent news of President Trump withdrawing from the Paris climate accord, it’s more timely than ever to be aware of what’s happening in the green energy space. Thirty states… Read Full Article
Optimize Sales Ops by Integrating Data-Driven Tools
Sales reps used to spend endless hours inputting information into CRM systems to arm their team with insights to reach out to prospects and current customers — and some still… Read Full Article
Why Marketing Automation and Problem Solving Should Guide Your Business Strategy
Every day entrepreneurs develop new products and services that enable businesses to work smarter, and they’re constantly circling back to the question of how to stay focused and scale. For… Read Full Article
How a Bottom-Up Approach Can Help You Sell to the Big Guys
Enterprise sales reps typically have taken a top-down approach, talking to C-level executives since they’re the gatekeepers of the budget. But in the last decade, we’ve seen a shift to… Read Full Article
The Top 25 500 Startups Batch 20 Demo Day Startups
Today is the 500 Startups Batch 20 Demo Day in San Francisco, CA. The startups will pitch to an audience of Venture Capitalists, Angel Investors, and decision makers at large tech companies,… Read Full Article
Your Sales Success Depends on These 4 Data Points
You’ve heard about the importance of data-driven insights and you likely already use data to inform prospecting, but if you’re like most salespeople, you know you can take it one… Read Full Article